Time to retire the MVP

The phrase MVP or Minimal Viable Product refers to the spending the least amount of time, money and effort to build a testable version of your idea and this normally refers to a digital product.

This term was made popular by Eric Ries in his book Lean Startup in 2011 when it was still pretty difficult and expensive to build a digital product.

Low and no code platforms, I believe, have truly arrived now, making it quick easy and cheap to build digital products. The expense and complexity has now moved into marketing and advertising as it has become more difficult to cut through the noise and convert leads to paying customers.

Startups today are better served building something compelling, unique, amazing even….something more like art than barely functioning prototype. There is a lot out there competing for your audience’s attention, make sure that if you manage to engage them, its for something better than “minimum”.

Good conflict

We had a good conflict! Not something you hear everyday.

Truth is however that conflict can be good…necessary even.

Not addressing underlying issues in any relationship, be they personal or business, is ultimately disastrous over time. A regular practice of “micro conflicts”, however, can be tremendously supportive, helpful and a source of real connection.

You choose….

Learn anything

I’m curious by nature and like trying new things.  Here are my tips for learning something new….

You will suck, nobody cares and neither should you.

Don’t read a book, don’t find a course, don’t search for a teacher…just start…anyway you can.

Don’t try measure if you’re improving, just try find something you like…one sound, one trick, one move, one technique, one feeling, one idea…build on that.

Give it a chance…do it 20 times at least before you give up!

Attention trumps time

You’ve probably heard it said that time is our scarcest resource.  I’m not so sure.


Time is certainly valuable if you’re using it to pay attention to something or someone you care about.  Less so if your attention is on things of little value or fragmented by distractions like social media.


I suspect the quality of your attention determines the value of your time.