Time to retire the MVP

The phrase MVP or Minimal Viable Product refers to the spending the least amount of time, money and effort to build a testable version of your idea and this normally refers to a digital product.

This term was made popular by Eric Ries in his book Lean Startup in 2011 when it was still pretty difficult and expensive to build a digital product.

Low and no code platforms, I believe, have truly arrived now, making it quick easy and cheap to build digital products. The expense and complexity has now moved into marketing and advertising as it has become more difficult to cut through the noise and convert leads to paying customers.

Startups today are better served building something compelling, unique, amazing even….something more like art than barely functioning prototype. There is a lot out there competing for your audience’s attention, make sure that if you manage to engage them, its for something better than “minimum”.

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